Give your Clients Permission to Create Something New

After a client books you for the wedding, we imagine the conversation goes something like this..."here's my Pinterest board" or "I like that wedding you shot/created last year at our venue". While this is not a bad place to start, maybe it's time to change the conversation.

Perhaps you are wondering, how can I inspire my clients to go beyond what they take in from all the blogs and Pinterest and to work together to create something personal?

1. 1. Gently encourage them to seek out WHY it is they find a certain image or decor idea beautiful. By identifying the feelings behind the image, they can more creatively bring to life a new idea more genuine to who they are.
2. 2. Find out what inspires them in daily life-people, places, type of decor, etc. In my own life, I try to seek outside inspiration to bring into my work by exploring creative spaces around my city like gallery openings or new restaurants.
3. 3. Ask your client to pick a handful of key values or words to define the look they want to achieve for their wedding. Let these words serve as a mantra as you talk and plan through the day.

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