By Melissa Henderson for DETAILS.

On average, women spend 84 seconds evaluating a profile for a match, and most of that time is spent assessing personality traits. Sure, you might have a witty opener or a default photo that would charm any woman between 18 and 80, but it takes only one slip in judgement before your profile is sitting in the reject pile.

Since the launch of Match.com in 1995, the culture of online dating has come a long way and both sexes have become savvy (read: wary) at scoping out online creepers. Sometimes the key to a magnetic online profile is what you don't reveal, and we're not just talking about dick pics. Here are 10 things you should avoid:

1. Keep your Halloween costume in the closet.
Rather than being a great way to showcase your humor and creativity, a photo of you in last year's Halloween costume can come across as immature and weird. Save the story for a car conversation, if you get there. This isn't a costume competition, and it's definitely not a space to reminisce about your bro days.

(photo: Tumblr/fedorasofokc.tumblr.com)

2. No. Damn. Hats.
Avoid wearing hats in pictures because it may translate to "I'm bald" or "I'm hiding something." Even if there is nothing wrong with your head, tapping through seven photos of you in seven different hats will leave a lady slightly suspicious. And while we're at it, please, no pictures involving creepy black ski masks unless they're action shots taken on an actual mountain. Show off everything you have to offer so the person interested in you will like your profile without a doubt.

3. No bathroom underwear selfies.
This isn't brain surgery, and it's definitely not the rodeo. Just like with wearing hats, resist posting bathroom selfies of you in your boxer briefs. According to a survey done by Zoosk, "men get 19 percent more messages if their photo is taken outdoors, and full body shots dramatically increase the amount of incoming messages received." If you absolutely must make it known how much overtime you've been putting in at the gym, select pictures of you hanging at the beach or pool in your bathing suit of choice.

4. Absolutely no "Netflix and Chill" references.
Dating sites like to think they are attracting well-intentioned people who want to find the partner of their dreams. "Netflix and Chill" is becoming synonymous with casual-sex terminology. Further, it suggests you're not willing to do any courting outside of pushing play on a bunch of Fast & the Furious movies. And if you really are just looking for casual sex, that is something to definitely mention within the first few messages with your match.

5. Exclude baby pictures, Mr. Sensitive.
Women love to see a potential suitor holding a baby because it's cute and shows your soft side and perhaps foreshadows what you may look like when the time finally comes. But for many women browsing through OkCupid, that time is not now. If you're not ready for a baby or a serious relationship, exclude pictures of you holding your niece or nephew at the zoo.

6. Avoid douche-y language, brah.
Convey your intentions and awesome personality as politely as possible. Limit your humblebrags and curse words. It's difficult to express tone in Times New Roman, and profanity can come across as a bit aggressive, especially if the person of interest has no idea what you sound like in person.

7. We don't care how clever your code name is.
Don't even think about highlighting your self-proclaimed nicknames and made-up hashtags. Inside jokes are called that because they just sound lame to everyone else. Women want to know your real name, not the fantasy-football username you've had since high school.

8. Spare us the fake deep quotes.
Women are interested in your personality traits, not what you think Gandhi may have said. Profiles that include personal information are perceived to be more business-minded. If you somehow run out of things to say about yourself, quoting your favorite song can be a good conversation starter. But don't try to pass off Green Day lyrics as your own profound meditations on modern love.

9. Keep breakup sob stories buried deep inside.
This is one exception to the "don't keep things bottled up" adage. When it comes to past relationships, if you need to spill, phone a friend. Phrases like "I don't know what I want" and "I've been hurt" are instant red flags for online daters seeking something new and fun. Keep the vibes positive.

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10. Keep it in your pants.
Last but not least, absolutely no dick pics or even mentions of your special body part. Yes, that includes nicknames. It's typically off-putting for a woman to see a picture of your penis if she hasn't requested one. As a general rule for sending any nude pictures, just don't unless the person asks for it. It seems so obvious, and yet . . .